I designed RunYourself, a peer-coaching video platform, to deliver focused, rewarding sessions with AI analysis that helps coaches improve faster.
Contributions
Wireframing
Prototyping
Full platform UI/UX Design
Brand assets
Project type
Full platform design
Role
Design Lead
Industry
Coaching, B2B SaaS
Dates
2023-2024
Opportunity
Coaching your peers is proven to help both coach and coachee improve their work and life.
Coaching others makes you more self-aware... and more coachable.
Peer coaching is a reciprocal process between equals. It’s about self-discovery and problem-solving, not an expert dispensing advice.
A peer coaching session works best when it has a strong structure.
Sessions have distinct phases of picking a topic, exploring options, and planning a way forward. However it’s hard to stay on time and on track.
Becoming a better coach takes reflection and focus.
Sessions should end with feedback to the both coach and coachee, and they should continually be reading and practicing their coaching skills.
Deep dive
We helped coaches improve by sharing detailed analysis of their sessions, powered by AI and deep domain experience.
Transcripts were post-processed to analyse cadence and content.
It’s not just what you say but how you say it. We analysed speaking rate and interruptions, and we also analysed the content, to see if coaches e.g. were asking open-ended questions, or if they were sharing advice without permission (a big no-no).
The guidance was very opinionated, based on extensive experience.
The founder had thousands of coaching hours recorded, and trained coaches professionally. The challenge was to productise this wisdom in a way which was quantifiable and repeatable.
Deep dive
The platform was designed to help coaches become the best they can be. To achieve this they need a lot of support.
Satisfying coaching progression system, with tasks and analysis.
We provided lessons and tasks to complete, and gave coaches a sense of progress in their learning journey.
We included an AI coach to help coachees choose topics to explore with their coach.
The LLM was restricted with its system prompt to follow the coaching principles, such as to never give advice, but explore topics socratically.
A flexible booking system to help get coaching sessions in the calendar.
We needed to pair coaches up, and give them recurring, alternating sessions, but let them change the schedule at any time. They needed to also be able to cancel or move specific sessions.
Today, RunYourself is being used by some of the world’s top brands, and getting incredible results.
Since the redesign, RunYourself has become the peer coaching platform for some fantastic companies.
Previously, when shown the platform, potential customers found the offering confusing and struggled to see the value. Since the update, great companies have joined and expanded their usage after their positive experiences.
Due to the flexible and powerful scheduling system, coaches missed less sessions.
The system let coaches pick alternating coaching sessions at any cadence, as well as being able to skip or reschedule as needed. From our collected session feedback, we saw that coaches therefore relied on each other more, felt more supported and improved faster.
